These series of seasonal B2B email campaigns utilized responsive and dynamic design to promote the products and services offered in US Foods' quarterly Scoop magazines. The email distribution lists were segmented by restaurant type so recipients would see unique products that complemented their menus. ​​​​​​​
In addition to segmenting by restaurant type, the final week of each campaign segmented the list distribution down further to communicate to different audiences based on how often they ordered from Scoop. In this example, three versions of the hero message were created to speak to four distinct groups of customers.

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